Graciela Huam is an ethical fashion label that seamlessly blends Dutch and Peruvian traditions, based in Veldhoven and Lima. It takes its heritage and inspiration from The Netherlands and Peru, countries that inform and guide its work. Its inspiration, the vibrant Peruvian culture with the Dutch avant-garde design.
Graciela Huam’s concept collections are born in The Netherlands and they are designed and manufactured in Peru by a Peruvian team. Its design is characterized by the unique combination of superb quality, innovative craftsmanship, sustainable lifestyle and traditional techniques handmade of knitwear in Peru, using only the most exclusive raw materials include Peruvian Alpaca, baby Alpaca, and the sought-after Pima Cotton.
Grace is Peruvian and she lives currently in The Netherlands. She founded Graciela Huam in 2016 bringing together European design and a new Alpaca style full of personality, contrast and experimentation. She launches her women swear brand built for the next ethically aware generation.
“Graciela Huam wants to wear a strong, independent and infectiously charming women. The goal is being non conventional if not; exciting, sparkling on the border of risk, creating a style that catches the eye and reveals a restless soul”.
Her journal started in the department of Puno in Peru, located in the south of the country. This place is characterized by its natural resources, its working people and the majestic landscape of Lake Titicaca. Grace was involved in the natural beauty of the city, the impressive knitting work of the craftspeople and the high Andean plateau of alpacas.
All its garments are made by passionate and skilled Peruvian craftspeople. The results are versatile collections of knitwear, high end craftsmanship pieces in a contemporary and ready-to-wear Alpaca 2.0 style.
Graciela Huam is committed to partnering with local entrepreneur artisans and small business. Currently, working in partnership with a first manufacturer, a talented group of artisans certified with the principles of fair trade.
Its design work is founded on respect for nature, universal human rights and economic justice: “We follow the principals of responsible and sustainable production, using traditional methods in order to achieve quality that is superior to industrially made products. We believe in social respect, education and sustainability for our communities in Peru”.
Other link of the chain, is its raw material: “We employ fair trade principles with our suppliers, and we adhere to the Peruvian production regulations concerning environmental obligations. Our suppliers deliver the finest Peruvian Alpaca and Pima Cotton, empathizing in the improvement of the Alpaca and Cotton fiber through breeding programs in the highlands and Coast north in Peru, which are essential to raise animals and plants with excellent fiber”.
The team in Puno
Grace’s statement: “Knitwear will always be a good investment, and just like a work of art can create a truly iconic end result. The choice of fabrics and sustainable production of our knitted garments combined with this unique technique will reveal to you the high dedication and passion we feel for our work”.
Passion Tradition Style