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Gianni Versace, 1994Photography by Richard Avedon from Another Magazine

In fashion, some trends are so iconic we must bring them back. They were popular among everybody but many live in our memories because of that amazing outfit certain celebrities wore on that tv show we loved or that MUST HAVE outfit we saw in our favourite magazine.

Today, we are going to talk about the 90s, that time when they were all obsessed with Friends and the Rachel haircut. When our biggest fashion Icon was Cher from Clueless and the ultimate romantic gesture in every rom-com was making a mixtape. Oh, such a simpler time.

As we are knitwear lovers and supporters in this blog, we have recollected the best archive images we could find from this era. Below, you can see which knitwear items were the biggest hits back in the 90s.

During this COVID season, people have been trying new hobbies at home, such as knitting, sewing, crafting, etc. But, acquiring these skills is about more than just making something useful with our spare time. We are converting into a more sustainable lifestyle by preserving ancestral techniques. As we are in the Fashion Revolution Week, and part of the movement is about what we can make to improve the fashion industry, we think is important to talk about this, so let’s dive into it.

Valentine’s day is around the corner and is a day to show and share the love. This date is not only for the couples as many believe. You can love your friends; your family and you can also love and feel passionate about the work you do everyday. That is why today we have chosen to honor those who make Graciela Huam possible, the ones behind the production of our garments: our artisans. Because we know how much love and passion they put into every piece developed and produced. And we want you to know them a bit better.

We had the pleasure of talking to them today about what they feel for their job and what they enjoy the most. Here are their stories:

The happiest time of the year is just around the corner, and we are delighted to help you look your best during these holidays. What a better excuse to get dressed up and take some pictures with your new outfits, even if they are for a virtual Christmas party. The important thing is to have a pleasant time with the people you care about.

A good outfit can boost your mood and we want you to achieve your best look. That is why we have a list of suggestions for you to wear. You can find these items in our gift series launched specially for Christmas and New Year’s.

Image from @maxnina.fotografo

Graciela Huam, as a peruvian brand, feels the need to share information about the current situation in Perú:

We are always encouraging you to shop from sustainable brands when it’s time to renew your closet. We’ve talked about the organic materials and the process behind the making of a piece of clothing. But living a sustainable life is much more than just buying a cotton organic t-shirt instead of a polyester one from a fast-fashion brand.

Many of us are so used to our daily habits and see living a sustainable life as a far reality, but the truth is, we can start contributing right now!

We’ve listed a couple of tips to help you reduce your waste and pollution in your daily routine.

Image from Hanifa official

With everything that’s happening in the world right now, we know we can’t be silent. Graciela Huam wants you to know we fully support the BAME (Black, Asian, and minority ethnics) populations and their fight for their rights. Being that we are also part of a minority ethnic in a foreign place as Graciela Huam was born in the heart of Perú. This brand has an Inca spirit and cherishes its culture and history. It’s time for people to know more about the BAME community, its history, and its cultural background. Educating ourselves about what we don’t know or understand is the first step. With this in mind, we encourage you to do so!

In addition, another way to support the BAME community is through their businesses. We did our research and found really interesting brands that we like to recommend to you. Let’s talk about them!

We all know what is happening right now, the coronavirus has become a worldwide problem that we are fighting right now. If you are not fully informed about it yet, we invite you to check the World Health Organization website: https://www.who.int/health-topics/coronavirus

We also want to encourage you to respect these social isolation and the hygiene rules suggested. Please stay home! only go out if it’s necessary, for grocery shopping or if you need medicine or medical help. Please, take in consideration that this will not only prevent you from getting infected but also will help to decrease the growth curve of the virus. Do it for the elderly people, for the ill ones, they are the most affected by this virus. This is a serious matter that needs our contribution.

We know some trends, come and go really quickly, but some are meant to stay and reinvent themselves every year. We are talking about an item that has been making it to the fashion runs for the last years and it doesn’t seem to be going away. All the celebrities and fashion week attendees are proving this point. We are dedicating this article to HIGH KNEE BOOTS and of course, we are going to give you tips to style it with your favorite knitwear. So, pay attention!

Today’s post will give you an insight into the knitwear world. We have previously talked about the design process in our posts, but now it’s time to delve into the knitting process itself.

In today’s post we are going to talk about an important emerging sales model and its importance in a sustainable fashion industry, Pre-Ordering (or trunk show). But before addressing this, we need to explain the problems this comes to solve.

Designers and brands usually follow the common process, which means they estimate the number of pieces they will produce based on their previous sales history, or their analysis of their target market. But truth is predictions are uncertain. There is always going to be clothing left unsold.

Likewise, this model is not dependent upon the pieces a buyer or customer may choose for their store or closet, nor is it limited to the runway garments a given designer may decide will actually be put into production. One can, literally, shop the runway or launching. Also financially and environmentally has a huge impact.

Hi again! We are so excited to be back here, sharing more posts with you.  We want to let you know Graciela Huam team is working harder and harder every day to produce the best quality clothing for you.

If you still haven’t purchased one of our items, you need to go now and check our collections.

In case you don’t know it yet, Graciela Huam is part of different stores, and today we are going to talk about them, so keep reading!

Photography featured by Less a Fair Magazine

#2018 is about to end. It’s been a great year for Graciela Huam, and we are so thankful for it. We’ve grown as a brand and our team is more united than ever. To commemorate this year, we’ve decided to make a recount of the highlights of 2018.

Every season we work really hard to present a new fashion collection and you see our final outcome, but the process behind every piece, is very complex. The process might slightly change from one designer to another, but there are some key steps, most of them go through in order to give life to their ideas. Join us through the journey of ethical clothing creation!

Inspiration is the first step, but is not only from the creative mind of our talented designer and creative director, but also requires a lot of research. At first, there is a lot of information involved, but in order to narrow it and piece together the concept, a moodboard is made by the creative director.

A few days ago, we were part of a new platform that we loved and we are sure you will love too. Let’s relive this beautiful experience together.

Let’s start by telling you what is this new fashion event about: Neonyt, is the new international hub for future fashion and sustainable innovation, launched by Messe Frankfurt. It’s the merge of two of our favorites sustainable fashion fairs: Ethical Fashion Show Berlin and Greenshowroom together with the FashionSustain conference, the #Fashiontech organized by the Premium Group as well as events and showcases.

Ph. Messe Frankfurt GmbH / Thomas Niedermueller

If you are out of ideas on how to be your most stylish self. Don’t worry! Today this post comes with a couple of ideas to rock your knitwear pieces with clothing and accessories that are easy to find and you probably already have them in your closet.

We are going to head in a different direction today, and you are going to enjoy it.

As you know Graciela Huam’s clothing are made of alpaca wool. We are alpaca lovers, and we know we aren’t the only ones. In fact, here in Netherlands, we have organizations that care about alpacas very much, and we think it’s important to share a little bit of them with you.

1. Alpaca Association Benelux.:

It’s an international association that promotes alpacas en Benelux. It’s also in charge of the provision of general information about the alpaca and the breeding of them. The help to improve of pig breeds of alpaca supported by a pedigree and an alpaca record, with the possibility of DNA-registration.

They also host an Alpaca show, during the show are the alpacas of which the alpaca breeders participate, and different labels of clothing participate in the even too. Graciela Huam was present at last year annual show: Alpaca Show Boekel 2017.

Photo Alpaca Association Benelux

Today’s post is all about trends! If you were thinking that dressing ethically with get in the way of your intent to shop consciously, you were wrong! Take a look of some of the trends of the moment, and what are the best way to pull them out, while being sustainable-friendly!

1. Ruffles Shirts

Ruffles have been around since last year, but apparently this trend is not going away. It’s a very feminine and romantic trend that many women love and it looks so good.

Photos Harper’s Bazaar – Erdem and Valentino / SS 2018

The previous post have been about the reality behind the fast fashion world. However, you must be thinking : “but what do I do now?” Well, here you have some tips to start shopping consciously:

1. Do your research!

If you want to shop ethically, you need to know which brands follow this philosophy. Go online and check those brands, maybe you’ll discover some you’ve never heard of, maybe you can find out that one brand you like, is actually ethical.

We can give you a hand, for your inspiration:

• The Ethical Brand Guide of Mochni.com
• The amazing Editorials of Luxiders.com
• The curated brands of Pause Pop Up
• The great tips and looks of Victoria Onken
• A sophisticated store to follow LIVStores
• The launching of The Blind Spot in Spring, curated by Chantoile.nl

And this is only the beginning!

When we hear about ethical fashion we often hear the term “fair trade” too. In fact, in one of our previous posts, we have given a little definition to this term. But this time we are going to immerse ourselves a little bit more into this philosophy.

According to the World Fair trade organization, “Fair Trade is a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers”.

Fair trade is about conscious prices, decent working conditions, local sustainability, and fair terms of trade for and workers in the developing world. It also addresses the injustices of conventional trade, which is being discriminating the poorest, weakest producers for many years. It helps them to improve their lot and have more control over their lives.